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Category Management

How do we benefit?

Category management has a history of decades leading us to our modern understanding of supply categories. The category management created in the 1980s was initially a process of categorizing consumers based on how consumers use them. Originally created by marketing teams, category management helped retailers increase sales by minimizing inefficient competition between their products.

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Today, category management has evolved to define a process to increase efficiency in supply chains, but in essence it is still about grouping items to maximize value.

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As a strategic approach, Retail Three Consulting helps you organize your supply sources, conduct market, pricing and profitability analysis with a focus on specific product categories and use them in the procurement phase.

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