Category Management

How do we benefit?

Category management has a history of decades leading us to our modern understanding of supply categories. The category management created in the 1980s was initially a process of categorizing consumers based on how consumers use them. Originally created by marketing teams, category management helped retailers increase sales by minimizing inefficient competition between their products.

Today, category management has evolved to define a process to increase efficiency in supply chains, but in essence it is still about grouping items to maximize value.

As a strategic approach, Retail Three Consulting helps you organize your supply sources, conduct market, pricing and profitability analysis with a focus on specific product categories and use them in the procurement phase.